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Your complete guide to Fresh 48 photography in the Upstate
Bringing a new baby into the world is one of the most emotional, tender, and unforgettable experiences in life. Fresh 48 photos, also known as “hospital newborn sessions,” capture your baby within their very first 48 hours earth side. These tiny details and intimate moments change so quickly, and Fresh 48 photography preserves them forever.
If you’re expecting in Greenville, SC, Spartanburg, Anderson, or anywhere in the Upstate, here’s everything you need to know before booking your Fresh 48 session.
What Are Fresh 48 Photos?
Fresh 48 sessions take place within the first 24–48 hours after birth, usually at the hospital, birth center, or occasionally at home if you’re having a home birth.
Unlike posed newborn studio sessions, Fresh 48 is raw, real, and documentary-style. Think:
- The first time siblings meet
- Baby’s tiny toes, flaky skin, and hospital bracelets
- Cozy snuggles with mom and dad
- The first diaper changes
- Feeding moments (breastfeeding or bottle)
- Your baby’s unposed, natural expressions
Fresh 48 photos are about capturing connection, emotion, and the early story of your baby’s life.
Why Choose Fresh 48 Photography?
1. Your baby will never be this tiny again
Those early wrinkles, soft hair, and curled-up newborn features change within days.
2. It’s stress-free and unposed
There’s no need to get ready or clean anything. Your photographer documents the moment exactly as it is.
3. You capture the real story
Fresh 48 sessions show the true emotions of those first hours—joy, awe, and the surreal feeling that your baby is finally here.
4. Perfect for parents who don’t want birth photography
Fresh 48 offers a beautiful middle ground: early memories without documenting labor.
When Does a Fresh 48 Session Happen?
Fresh 48 sessions are done:
- Within 24 to 48 hours after birth
- During daylight hours
- Typically between 9 AM – 5 PM for the best natural light
Your photographer will be “on call” around your due date and will come once you’re settled after delivery.
Where Do Fresh 48 Sessions Take Place in the Upstate?
If you’re delivering in Greenville or the surrounding Upstate SC area, Fresh 48 sessions can be done at:
Greenville Hospitals
- Prisma Health Greenville Memorial
- Spartanburg Regional
- St. Francis Eastside
- St. Francis Downtown
Birth Centers / Midwife Practices
- Labors of Love Birth Center (Spartanburg)
- Baby & Co. (formerly—if applicable)
- Home births throughout the Upstate
Your photographer will photograph quietly and respectfully to match the hospital environment.
What to Wear for Fresh 48 Photos
Less is more—comfort and simplicity look best.
For Mom:
- Soft neutral robe or gown
- Earth tones or pastels
- Minimal makeup (or none!)
- A cozy blanket if needed
For Baby:
- Simple white or cream onesie
- Swaddles in neutrals or soft patterns
- Hospital hat or your personal newborn beanie
For Dad/Partner:
- Solid shirts (avoid logos)
- Grey, tan, navy, cream, or black work great
Neutrals help keep the focus on baby and the emotional connection.
How Long Does a Fresh 48 Session Last?
Most sessions last 45–75 minutes. This gives time for feeding, diaper changes, and little pauses while still keeping things natural and calm.
What’s Included in a Fresh 48 Session?
Every photographer packages their sessions differently, but here’s what a typical Fresh 48 package includes:
- On-call availability around your due date
- Travel to your hospital or birth location
- 40–60+ edited images
- A full online gallery
- Print release
- Quick turnaround (usually within 3 week)
- Posed + candid lifestyle images
How to Prepare (Quick Checklist!)
✔ Pack swaddles and a neutral onesie in your hospital bag
✔ Let your nurse know you’re having a photographer visit
✔ Tidy a small area near the window (if desired)
✔ Text your photographer once labor begins
✔ Relax—you don’t need to “perform” for the camera
Fresh 48 Photography in Greenville, SC
Fresh 48 sessions have grown in popularity in the Upstate because they capture the heart of what most parents want to remember: the first magical day with your baby.
If you’re expecting in the Greenville area and want photos that feel authentic, emotional, and timeless, Fresh 48 photography is an incredible experience you’ll treasure forever.
Considering a Fresh 48 Session?
If you’re in Greenville, Simpsonville, Travelers Rest, Greer, Mauldin, Easley, Spartanburg, Anderson, or anywhere in the Upstate SC area, Fresh 48 photography is available year-round.
